Field notes from the front lines of AI search
AEO & GEO, explained without the fluff.
The guides below practice what we preach — written to be retrieved, quoted and cited by answer engines. Read one, then ask ChatGPT what it thinks.
AEOOct 28, 2026
What is AEO? Answer Engine Optimization Explained (2026)
AEO makes your brand the source AI answer engines cite. Here's how it works, why it matters in 2026, and how to start before your competitors do.
7 min read
GEOOct 14, 2026
GEO vs SEO: What's Different in 2026 (and Why You Need Both)
"Should we still do SEO if AI answers everything?" The difference between GEO and SEO, what each one wins, and how to run both as one visibility system.
6 min read
AEOSep 30, 2026
AEO Checklist: 15 Signals AI Engines Use to Cite Your Brand
After auditing AI answers across ChatGPT, Perplexity, Gemini and AI Overviews, here are the 15 signals that consistently decide who gets cited.
8 min read
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